You gotta make some noise!

IN BUSINESS, you’ve GOT to make some noise!

Recently, I heard about two people who have become experts in marketing.

One is a man who has attended all the‘boot camps’, read the books and taken seminars from the best marketing gurus around. The other is a woman who told me her personal library of marketing and business books cost over £100,000 in the past ten years.

Unfortunately, neither of them has applied what they know and their businesses have not grown.

These are classic examples of ‘analysis paralysis’. They have studied their market and learned the techniques. They know how to write sales letters and they know the latest in online marketing techniques. They know about using endorsements, about using graphics and colours, about ‘reversing risk’ and identifying their target demographics.

What they don’t know is how to make noise.

They’ve not taken enough action! One business leader recently told me her greatest fear is “making a mistake!” Like, get over it already!

If you’re going to be in business, you’re going to make mistakes. (I suspect that’s true in life; I know it’s true in business.)

The key to building your business is taking action. Of course, it’s good to know what you’re doing. Sure, it’s good to put the odds in your favour as much as you can. But in the end, you’ve got to take a chance and make some noise!

If you want your business to grow, think about what you’ll do differently. What will you expand or contract? How much will you spend on advertising? What new products or services will you offer? Which ones will you cancel?

In the end, growing a business is about taking action. It’s about making the best judgments you can and then taking the plunge.

If you’d like help with this, consider hiring a business coach. Being an entrepreneur means the responsibility is on your shoulders and that can be a lonely thing, so build your team! Get help. Get advice, get support, get someone to (figuratively) ‘kick your butt’ and get you into action.